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April, 2011 |
Volume 1, Number 4 |
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In This Issue · April – Time for Spring Housecleaning · Create a Better Culture on Five Cents a Day · Where Did My Leader Go? · Use Six Hats for Better Meetings · Link of the Month · The Mystery of the Whisper Quiet Blender JCG Services Contact Us
Contact Us |
April – Time for Spring Housecleaning!April, for our readers in the United States, means two things: It’s time to pay our annual income taxes and it’s time for Spring Housecleaning. Two chores we don’t really relish! While I have no tax tips or cleaning tips for you, I would challenge you to think about how you might use parts of the Operational Excellence strategy to make these tasks faster and easier in your life. For example, from the world of Lean we have 5S. This can be applied to your garage, basement, kid’s rooms, etc. It’s not just for the shop floor and office. How would 5S help with your taxes? You might 5S your home office space so all the receipts and tax information you’ll need are easily found next year. Maybe you 5S your computer so again the information is only a couple clicks away.
Have an excellent month! Best, Jeff Cole President JCG Management Consulting Create a Better Culture on Five Cents a Day
Each time you recognize someone, move a coin from your left to right pocket. The goal: Move all coins by the end of the day. The next day you start over. Do this for 30 days and you will develop the recognition habit! Where Did My Leader Go?
This presents a difficult situation for some people. Especially those in the midst of running an operational excellence process improvement project when the change happens. Has it happened to you? How did you handle it? This month we take a look at a few tips on trying to bullet-proof your project if your sponsorship disappears. Read the full article here. Use Six Hats for Better Meetings
Link of the Month
With 2 clicks you can capture, annotate and preserve forever any web page or .pdf that you viewed. Even if the host changes the page, your iCyte copy remains exactly as it was the day you stored it, with links intact. You can also share the saved websites with others. This was a free site until January of this year. They now charge a small annual fee, but a 30-day free trial is available. For more information, visit: http://www.icyte.com/info/videos The Mystery of the Whisper Quiet Blender
Often, important needs are buried or hidden – what we call Latent Customer Needs. Customers take them for granted and don’t even think of mentioning them. You have to really dig to get the latent needs. But what does any of this have to do with blenders? What is the noisiest appliance in your kitchen? The blender. Sunbeam had a great idea back in the 50’s – a whisper-quiet blender. It failed miserably, but for an interesting reason. Who buys most blenders? Women. Turns out women hated this product! Why? They associated the noise of the blender with it working properly. No noise = must not work! However, there is little chance that someone in a focus group of women will stand up and say “please make this product loud”. That was for women – here’s one for the men – snow blowers. Toro’s snow blower line is important to them – it’s lucrative but it’s also seasonally and geographically constrained. Plus once you buy one, you’re set for life. How could they get people to buy a 2nd snow blower? Answer: They developed a small, hand-held, light weight, electric snow blower not much larger than a broom – great for steps and short sidewalks. Its name: The Snow Pup. Sales were lousy. Turns out no man trusted a product called a “Snow Pup”. Toro’s answer – they pulled the old labels off, renamed it “The Snow Master” and sales rocketed. (Once they leveled off they renamed it again – you can buy it today as the “Power Shovel”). However, no man in an interview is likely to say “give this product the most testosterone-laden name you can or I won’t buy it”. The lesson for us is that we need to really dig in to uncover the latent needs. Methods like direct observation of people interacting with the products coupled with real-time questioning (aka contextual inquiry) are great for this. So is something called the Kano Model for classifying Customer needs. You can read a short article on this powerful method here. |
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